Exclude entire advertising environments with ease:|we protect your brand in your online campaigns.
Client statement
Neil Cunningham at media agency Vizeum
“Ad misplacement can be a problem for advertisers. Regardless of the protection put in place to avoid objectionable or unsuitable sites, the dynamic nature of the web makes it hard to avoid all problematic content or inappropriate news. Agencies such as Vizeum need to take the lead in finding solutions for their clients and the SiteScreen Network is a useful tool in our arsenal.”
Neil Cunningham at media agency Vizeum
SiteScreen filters out objectionable placements for brands – in the network, in channels and also within individual websites. As an intelligent, language-based filtering system, SiteScreen enables advertisers to exclude advertising contexts with which they do not wish their campaign to be associated.
- SiteScreen analysis of web page context
The system analyses individual web pages, identifies undesirable content and prevents the placement of advertising on unsuitable web pages.
Undesirable environments can be found on small websites as well as high-coverage brand websites, e.g. a report on an accident on a news website, a negative travel report or blog article.
Themes that can be blocked at webpage level include alcohol, smoking, drugs, file-sharing, shocking news, nudity and eroticism, violence, vulgar language, gambling, weapons and extremism.
In this way, SiteScreen – uniquely in online marketing – protects advertisers against appearing in an environment with content at odds with their brand and the implications thereof.
