Exclude entire advertising environments with ease:|we protect your brand in your online campaigns.
Client statement
“Protecting our clients’ brands is an extremely important part of Walker"
Greg Fortune at media agency Walker Media
“Protecting our clients’ brands is an extremely important part of Walker – it’s ethos and we have developed an approach to network buys, which we believe represents a gold standard in responsible brand management. This tool goes one step further to ensure inventory is delivered in the correct environments, to provide an additional layer of protection and peace of mind.”
Greg Fortune at media agency Walker Media
SiteScreen filters out objectionable placements for brands – in the network, in channels and also within individual websites. As an intelligent, language-based filtering system, SiteScreen enables advertisers to exclude advertising contexts with which they do not wish their campaign to be associated.
- SiteScreen analysis of web page context
The system analyses individual web pages, identifies undesirable content and prevents the placement of advertising on unsuitable web pages.
Undesirable environments can be found on small websites as well as high-coverage brand websites, e.g. a report on an accident on a news website, a negative travel report or blog article.
Themes that can be blocked at webpage level include alcohol, smoking, drugs, file-sharing, shocking news, nudity and eroticism, violence, vulgar language, gambling, weapons and extremism.
In this way, SiteScreen – uniquely in online marketing – protects advertisers against appearing in an environment with content at odds with their brand and the implications thereof.
