The ideal tool for reaching the right customers.
Client statement
Nick Suckley, Founder, agenda21 – digital media planning
“I was really impressed by ad pepper media's ability to deliver not just a high level of volume quickly but I was also impressed by its technical management of the campaign which ensured what would usually be a complex campaign was delivered right first time.”
Nick Suckley, Founder, agenda21 – digital media planning
The linkage of advertising-based contact and dialogue – efficiently managed through a finely honed tool – is the recipe for iLead’s success. To generate new leads, ad pepper media uses the coverage potential of its media network and directly transforms opted-in advertising contacts into customer data to construct a further dialogue.
With placement in advertising formats such as pop-ups, newsletters or opt-in emails, the advertiser can collect relevant information and the potential new customer gains direct access to the advertiser’s products, services and current offers.
Advertisers who use iLead for prospect data generation benefit from:
- A performance-based invoicing model – you only pay for leads generated
- Significantly lower costs for address acquisition compared with offline direct marketing, with clearly measurable ROI
- Generation of quality address databases for further marketing strategies (surveys, vouchers or eCRM activities)
