iLead is a form of permission marketing which is used to generate qualified leads. Permission, i.e. the recipients opt-in to receive information and services from a company, is obtained using an individual profile completely by the consumer.

The placement of advertising formats (such as popups, newsletters or opt-in e-mails) enables advertisers to ask for the information relevant to their purposes and provides potential new customers with direct access to advertisers' products, services and latest offers.

Advertising customers which use iLead to obtain qualified new prospects benefit from the success-based remuneration for this type of advertising with substantial and measurable ROI.

iLead is the also basis for other direct-marketing solutions. You can further enhance the value of your online marketing strategy by adding tactical tools such as surveys, samples, vouchers and game modules.

iLead supports advertisers:

• Immediate interactive sources of information about products and services
• Permission-oriented recording of user data, such as name, e-mail address, etc.
• Multiplier effects based on viral marketing or direct links to existing customer databases can be optionally booked
• Can be integrated into almost all website areas

Advertisers who use iLead's list generation benefit from:

• A performance-based remuneration system – they pay only for the generated leads
• Significantly lower list-acquisition costs compared to offline direct-marketing methods and clearly measurable ROI
• Generation of high-quality list databases for further marketing measures (surveys, vouchers or eCRM activities)