ad pepper media International N.V. took over Crystal Reference Systems Ltd. and its Crystal Reference and Crystal Semantics business units in March 2006.

The semantic analysis tool “Textonomy™ SiteScreen” developed by Crystal Semantics is a revolutionary new advertising protection technology that prevents delivery of online advertising to websites with content that is unsuitable, illegal or not desirable for the brand to be associated with. “Textonomy SiteScreen” is a fully automatic tool and can be integrated directly into all current ad server systems. It checks the contents of websites in real time before displaying advertising on these sites. Critical content categories like sexual material, extremist political or religious statements, alcohol, tobacco or gambling can be detected and filtered out according to the advertising client’s instructions. The launch of “SiteScreen” enables ad pepper media to directly control all content fields of an advertisement and reliably protect its clients’ brands.

Textonomy was developed by Prof. Dr. David Crystal, a leading linguist and publisher of reference works and language publications of recognised worldwide authority. Textonomy is the result of 8 years research and investment of 8 million US dollars. Textonomy’s revolutionary technology is based on human analysis of all meanings in a language, analysing the semantic connections between words and the context in which they occur. It goes far beyond the mathematical algorithms that are currently used by other context-related methods which are demonstrably less effective.

Crystal Reference Systems: an ad pepper media company