ad pepper media wins E-consultancy’s ‘Innovation in Online Advertising’ award
semantic advertising solution takes another top honour, following its recognition at the IAB’s Innovation Awards
ad pepper media has just won E-consultancy’s ‘Innovation in Online Advertising’ award with the SiteScreen Network, its pre-emptive solution for ad misplacements.
Judges at the awards, run by the UK's leading online publisher of best practice internet marketing reports and research, included the head of consumer marketing at Google. They selected SiteScreen for its unique ability to protect brand reputations online.
The SiteScreen Network performs instant semantic analyses of web pages where display campaigns are due to be placed. If pages are judged unsuitable for a brand to appear on because they contain objectionable content in any of twelve categories*, the ad is blocked from appearing. HBOS, Bernard Matthews, Visa and Rackspace are amongst the first brands to benefit from the solution.
SiteScreen is powered by patented semantic analysis technology (the ‘Sense Engine™’) which was developed by one of the world’s leading linguists, Professor David Crystal. It determines the subject matter of a Web page with an unprecedented degree of accuracy, based on several years of work to understand the meanings and ambiguities of language.
Brian O’Sullivan, managing director at ad pepper media UK said: “For some advertisers and agencies, run of network has come to mean running the gauntlet with their reputations. The opportunities for transgressions are in theory increasing in line with the rapid growth of the display ad network market but advertisers should be reassured that they aren’t inevitable. Award-winning technology such as SiteScreen can now prevent an ad from being served on a web page with potentially objectionable content.”
*Extreme views, swearing, adult content, nudity, P2P, gambling, violence, alcohol, weapons, drugs, tobacco and bad news.
Notes to editors
ad pepper media is one of the leading independent international online advertising marketers. The company offers media agencies, advertisers and websites solutions covering a wide spectrum of online advertising in the areas of branding, performance marketing, e-mail marketing, affiliate marketing and ad serving.
If you have any enquiries, please direct them to Nik Pollinger at Wide PR:
phone: +44 (0) 870 010 9998
e-mail: nik(at)widepr.co.uk
