Semantic targeting expands the marketing spectrum of ad pepper media and provides its website partners with additional budgets in the premium price segment. Alongside revenues from classic single, channel and network marketing, websites also profit from four new semantic campaign solutions. The automatic selection of the most relevant campaigns creates the opportunity for higher revenues and, as a result, optimized total marketing of advertising spaces.

Any publisher who wants to market the content of a website as efficiently as possible must be able to generate maximum revenue without endangering quality. Conventional keyword-based products are not capable of identifying real context and subsequently identifying a website. As a result, campaigns are wrongly placed.

iSense is the perfect solution for this problem. It helps publishers use content in the most economically advantageous manner. Thanks to iSense's analytical techniques, which run almost in real time, the system can process websites with both static and dynamically generated content. The system is also ideal for analyzing user-generated contents such as blogs, forums and message boards.