London, September 27th 2005

Carsource.co.uk has appointed leading digital sales house, ad pepper media UK Ltd to sell its online advertising. ad pepper’s commitment to site specific sales coupled with its ability to serve Carsource’s used-car dealer advertising based on user car preference and geographic location, lie behind the decision to move the account from Real Media.

Carsource.co.uk, part of Data Media & Retail Ltd is one of UK’s leading automotive websites, bringing buyers and sellers together based on location, price and model requirements. In addition to this Carsource.co.uk, provides a wealth of related links and content.  Data Media and Retail also own a wealth of data in the automotive sector gathered from their collection of media properties, this data can produce effective, focused and cost effective e-mail and postal marketing campaigns speciafically taregted at the car buying consumer sector.

Nadav Shmuel, Business Development Manager, ad pepper media says: “We are absolutely delighted to be working with Carsource.co.uk. In addition to being an obvious destination for car manufacturer advertising spend, our ability to target customers by their price, model and location preference will provide National car dealerships with an extremely targetted solution.”

Haydn Dibble, Sales Director, Carsource.co.uk says: “Data Media and Retail Ltd are excited at the prospect of working with ad pepper to produce some new and exciting avenues to explore.  The synergies between our businesses regarding current client lists and established targets, together with ad pepper’s obvious professionalism in the market will make for a successful partnership”.

About Data Media & Retail Ltd

Data Media and Retail Ltd began trading in 1995 with Carsource Ltd with a single web site that quickly grew to become one of the UK’s largest car ad motoring web sites, featuring hundreds of dealers and in excess of 100,000 cars. 

Dynamically expanding the portfolio over the last nine years Data Media and Retail now offers over 12 consumer web sites covering Motoring, Finance, classifieds and the UK’s fastest growing competition web site.

During this period Data Media and Retail have actively gained the trust of their user base using carefully selected and reputable offers and can currently offer several of the most responsive consumer databases on the market.

We strive to produce effective, carefully planned and successful campaigns for our clients and the business is currently enjoying continued growth from launch.

For further information contact:
Mark Nall
Managing Director
ad pepper media London
phone +44 (0) 207 269 1200
fax +44 (0) 207 269 1201
email mnall@adpepper.com

Data Media & Retail Ltd contact:
Haydn Dibble
Sales Director
phone +44 (0) 7714 235857
fax +44 (0) 1722 414165
email haydn@carsource.co.uk