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| Telecoms: Linking global Online players on the web |
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The Challenge:
The world´s largest mobile phone manufacturer wants to attract young online users to play it´s NokiaGame. In 2002 and 2003 ad pepper media was asked to generate users for the games. Within a limited time frame potential players had to be found in countries on all 5 continents.
The Target Group:
Young adults, aged between 15-25 with an affinity towards mobile phones, online games and music.
The Solution:
Using ad pepper media´s innovative iLead programme we could run appealing, easy understandable creatives on the approved global ad pepper media network. Users could either register within the creative or were linked to a landing page where they registered with their username and password. The entered data was validated against the existing user database. All technical challenges could be solved with the flexible iLead solution. The local creatives were centrally managed with the in-house developed iLead software to guarantee efficient controlling and optimisation.
The Result:
In both years the campaigns generated a six-digit number of registrations. In 2002 the campaign had to be stopped before the end as the client’s database reached it´s capacity. The pay-per-performance model guaranteed an efficient use of the clients media budget.
For more Information please contact us at international@adpepper.com
or fill in our International Request Form.
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